Expanding the graphic language of a classic global brand.
I worked with design experience studio OGX Productions to create animations supporting Hershey's traveling live interactive event series- Hershey's Super Sweet Adventure.
With branding graphics by the legendary studio DKNG, I animated 5 video transitions for social media, emphasizing the unique aspects of each of Hershey's candies.
Video transition animations
Hershey's
Jolly Ranchers
Kisses
Reece's
Twizzlers
Logo Animation
I also created the logo animation for Hershey's Super Sweet Adventure. I wanted to emphasize the interactive and fun nature of the experience, having the Hershey Kiss lead the unveiling of the different sections of the logo.
I also created a lottie version of the logo to use for web, which is much smaller and more performant than GIFs.
"I loved working with Tyson—he’s quick, efficient, and incredibly easy to collaborate with. His communication was stellar, and he kept me updated at every stage of the project. Tyson absolutely nailed the animation on the very first pass with almost no revisions needed. His work elevated our brand, and we can’t wait to partner with him again."
